Transcription: I'm concerned that we not get too seduced, I mean I don't get too seduced by the visual design cues and elements and the graphical design elements and pay less attention to things that are really forward looking in terms of interactivity and interface design and visualization. That's why the smart money stuff and the plum stuff and the itch stuff and whatever that other one, the derivative that we looked at were interesting to me because they're trying to come up with new metaphors for navigating.